Say Cheese!

Say Cheese! Working on the United Dairyman commercial for cheese took days. I started out with 4, 12 x 14 x 8 “ blocks of a variety of cheeses. Each block had a catchy quote front AND back…(you rock Drake -Cooper).

 Carving with an exacto knife for hours for two to three days, I rotated each flavor of “mega block” cheese to keep them chilled and hold the integrity, being careful to keep them covered to prevent them from drying out. The cameramen   used a special lens, and the cheese was placed on a lazy susan to turn easily for the front and back shots. It still amazes me how many hours of prep goes into food photography for a 30 second commercial. When we were finished, I wrapped them up and kept them in the fridge. Good thing ,because couple of days later  we needed to reshoot due to a glitch in the camera lens. (Always a good lesson to hang on to items just in case.) Not only were these TV commercials but they were also used for promotional pieces and billboards all over Idaho.

 

No comments yet.

Leave a Reply